Rebrand launch date

Rebranding Launch Date

Last week, we revealed updates on the rebranding progress of our brand vision. If you missed last week’s blog, click here to find out more. Today, we are excited to announce we have an official launch date for the unveiling of our new brand identity.

We are proud to announce our new brand identity will be unveiled on Tuesday the 14th of April 2020. Make sure to add the date to your calendar, you won’t want to miss it.

What changes will you see?

You’ll notice significant changes to our brand identity across all our channels. To ensure a transparent brand identity is evident, all our forms of communicating our brand message will be updated in align with our new brand vision.

For our existing clients it is business as usual, we hope you will find our new brand identity to be more dynamic and visually appealing. While enhancing our brand identity, we are committed to continue providing the same level of expertise, professionalism and innovation you have become accustom to.

Brand Name & Logo 

The most noticeable change you will see is our new brand name and brand logo. Our new brand logo and name will incorporate the Cartolytics brand ethos and value proposition. The new name itself is a major alteration to our brand. The colour, font and visual elements of our brand logo will also be redesigned.

Website

The new website will provide a library of information required to know who we are, what we do and why you should work with us, at a click of a button. The cornerstone for information, the new site will offer an innovative user friendly experience. Through new colours, text and info-graphics our vision will become apparent to you.

Social Media 

Across all our social media platforms LinkedIn, Facebook and Twitter we will update our names, profile photos and content to represent our new brand vision. It is important to us these platforms are cohesive and user friendly to encourage customer engagement. We love engaging with our supporters on social publishing platforms and our clients feedback to continuously improve your business needs.

Countdown to Launch

The Countdown 

The countdown to the launch is well underway at our headquarters. We’re creating unique designs, photography and content behind the scenes in anticipation for launching our rebrand. In order to keep our users updated, a countdown clock will feature on the Cartolytics site leading up to the official launch date.

With only one month to go, we can’t wait to unveil our new brand identity. Over the last six months we have been preparing to create a brand vision that best represents our brand ethos and we can’t wait to showcase this to you!

Summary

We hope to achieve an innovative, modern and dynamic brand identity to unveil in the coming weeks. The rebranding process has been a insightful journey to undertake. Overall, we aim to have a brand identity that resonates our flexible business process platform in the minds of our clients and potential clients in future.

As you notice changes in our branding, signs and promotions, we would certainly love to connect with you. Feel free to reach out with any thoughts, requests or compliments. We’re committed to building a better brand for everyone. To see updates on our progress or reach us, follow us on LinkedIn, Facebook and Twitter: @cartolytics.

Isobel Hogan

Marketing Executive